Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. %%EOF Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . cJdk VHe0V;WVi learning, and the use of big data in marketing analytics. %PDF-1.7 <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> endobj f0H:L`x ! Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. For previous semesters, check the Schedule of Classes archive. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. A series of Masters of Marketing Seminars are scheduled each fall. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. 4 0 obj One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). - Passion for marketing and desire to exceed and excel. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. <> Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. endobj Provides experience in a student managed product team. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. stream BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. You may EMAIL the SAC. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. 2 0 obj View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. Legal aspects of brand management such as trademark protection and infringement are also addressed. %PDF-1.6 % X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? - Team player with good communication skills. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! Techniques for building and analyzing advanced quantitative analytical models. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) Please enable Javascript for full functionality. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. endobj Recommended during student's final semesters. The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? Rotaract Club Of Nsit Regency. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . Prospective students apply for admission to begin the program in the summer term. endstream endobj 138 0 obj <>stream . Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. They are the liaison between the cohort and the directors of the program. %PDF-1.5 The Columbia Advantage 01 Academics fu. bmP"]_CLL`]@Mg`x 8 Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Work with R&D organization to design a new product or technology. GMAT or GRE scores are required. Open only to Doctoral students. stream 3 months at . Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. Prerequisite: BUAD-307 or MKT-385x. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. <> 2 0 obj They can take an additional two full-term courses at no extra charge. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. Open only to juniors and seniors. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. If you're curious about how data informs . Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. The Master of Science in Marketing Program begins in late May each year. stream The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. 125 0 obj <>stream 102 0 obj <> endobj Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. %%EOF Prerequisite: BUAD 307 or MKT 385x. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Graded CR/NC. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. ?=~B,7~?B_ %%EOF * Must be taken in the first term/semester or prior to admission. Seminar. The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. <> A minimum cumulative GPA of 3.00 is required for graduation. Let us know by taking a short survey. Issues about why new products fail and how brand images are managed in the marketplace are discussed. %PDF-1.5 Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f 0 BUSINESS (GRADUATE) - Business students may register using USC Web Registration. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. - Personal commitment throughout the program. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. ) Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. Ready to register for classes? 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream Duplicates credit in the former DSO 566. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. Graded CR/NC. %%EOF , etc. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. 3 0 obj Graduate Certificate in the Business of Entertainment. You must login in: myUSC student portal x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. ** If not completed as a required course. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. Open to Marshall Ph.D. students only. Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. All graduate applications and forms are available by calling (213) 740-5424, email. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Education. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Independent research beyond normal course offerings. The Consumer Behavior Track offers a wide range of electives. Computer Application and IT U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- This version: August 22, 2021. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. <> N31a\nZ{ 1 0 obj Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h endobj USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Proposal, data collection, analyses, and written report. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. %PDF-1.5 % UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! Complete enough units from the following list to total 30 units (required to complete the program). Prerequisite: BUAD 307 or MKT 385x. 4 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> endstream endobj startxref This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream Finance & Accounts. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. Comprehensive treatment of the behavioral foundations of brands and brand development. Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream Work with a client organization on the design of an advertising/promotions campaign. 6 ^30YB|*HBXOB [a <> endobj Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. USC Schedule of Classes Summer 2023. classes begin 5/17. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. In-Depth understanding of Google analytics and marketing analytics or data Sciences and Operations ( DSO ) Department new product technology... 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