But if you wrote a book about a certain topic you should go to people whofind communities around that topic and market to them. Ten years after Goodreads was founded by Otis Chandler and his wife, Elizabeth Khuri Chandler, and four years after its acquisition by Amazon, the online social reading . [73] A form of extortion scam known as "review bombing", in which trolls post numerous 1-star ratings and poor reviews on an author's new book from different sock-puppet accounts to make the book look bad (sometimes demanding money or that the author quit Goodreads usage to stop the bad reviews from coming in), has also been widely reported as a growing form of bullying on Goodreads, targeting both traditional and self-published authors. Whatd you want to do when you graduated? hide caption. You know the Sci-Fi and Fantasy group on Goodreads is one of my favorites, those guys are just amazing, and theres so much discussion going on, and theres so much excitement going around all the books that people are reading. Guys who are really in there, who were scrappy entrepreneurs. Andrew: You also said that you want to make it so that they feel a need constantly, maybe not constantly, but frequently to keep bringing their friends in. When he decided to launch his own site just for book lovers, a respected colleague told him there was "probably not a very big market there.". But without much fanfare -- or outside funding -- he built his community of booklovers to 650,000 members. Interviewee: I cant answer that as well because I cant take credit for doing that part. On this Wikipedia the language links are at the top of the page across from the article title. You know, maybe in their job theyre a professor of something or a TV personality so that they know theyll be able to market it on their own. And we can even narrow it by budget. Its only about a week and a half old, but its pretty exciting for us. It did not give me much more than that. I was a Saint Bernard because Im loyal. And wed already built it so every book has an author profile that lists the titles by that person. Interviewee: Yeah, I mean if its you, do it. Additional support from Jeff Rogers, J.C. Howard, Julia Carney, Elaine Coates, Farrah Safari, Liz Metzger, Harrison Vijay Tsui and Katherine Sypher, and Margaret Cirino. You can follow us on Twitter @HowIBuiltThis, on Instagram @HowIBuiltThisNPR and email us at hibt@npr.org. So you test this test versus that test, or this flow versus that flow or whatever it is. Once a week, someone would stand up from one department (unclear) or somebody else would kind of give an inside into the business. US . Maybe after six years of an intense startup I was burned out. So I just sat in my living room and I decided to learn Ruby on Rails and code this idea. So we allowed the authors to kind of take over their author profile. So you can kind of think of it as a book discovery tool, a book communication tool, and really our mission is really just to get people excited about reading. Andrew: And hes a huge author with a huge following and a great track record and hes still out there hustling, selling, connecting, building his audience every day. "[22], As of 2012, membership was required to use but free. Interviewee: Groups work really well. [14], Goodreads was founded in 2006. Andrew: Okay, and howd you figure out that Goodreads was going to be the vehicle? But it got me to learn HTML and SQL which were important, cause it got me into the web. But people started to get burned out on those big generic sites. Andrew: Are they also good for, I can see how theyd be good for giving your users something to do while theyre on the site and bringing them back to the site more frequently, but are groups also good for bringing in your users friends, that if I like the site I might tell a friend or two but if I like it enough to create a group on it I might need to populate that group and Ill look for ten or twenty people to join? Andrew: The book Think and grow rich, I think one of its points there is to work with good people, because their systems, their was of working is going to rub off on you. So I spent the summer learning HTML, and mySQL and plugging in a lot of boring mathematical formulas and chemical property charts into a website. Announced Date So Goodreads was built to do this, our position is not catalog your books, our position is see what your friends are reading, or get excited about reading through your friends. And maybe every couple months Id empty my Amazon shopping cart. Andrew: Now onto Dave [Yaniks] question. Goodreads has tried to address this, implementing rules such as only allowing reviewers to criticize a book itself, not author behaviour or political affiliations. Members can receive the regular newsletter featuring new books, suggestions, author interviews, and poetry. Interviewee: I had an absolutely horrible design at first and then I had one of the Tickle designers, friend of mine, do the design and he was really good. Otis Chandler. Or much faster feedback about something you write. Dorothy Buffum Chandler died last summer and her son Otis Chandler, who at one time ran both Times Mirror Co. and the flagship Los Angeles Times newspaper, stepped down from the board after 36 years. Can you talk about some of the things that you did over at, and for the transcribers its tickle.com T-I-C-K-L-E.com, can you talk about some of the viral techniques that you used there? Thats actually a big asset which is kind of sad because it means that first time writer whos got an amazing idea or an amazing story to tell is not going to get the same chance that, you know, I dont know, Sarah Palin is going to get. Goodreads is the largest website on earth for all things books. And you look at how many people come in and how many invites get sent and how many people can make it to the end. And if we want to follow up with them theres their email address and their website right on the bottom so we can connect directly. [74], In early 2021, Amazon removed all new and used copies of William Luther Pierce's white supremacist novel The Turner Diaries from sales on its platform and subsidiary platforms, citing concerns with the QAnon movement as the cause. [68], Authors who are aware of the site have noted problematic qualities of Goodreads affecting discoverability and search engine results, particularly the platform's inability to sort pseudonyms, and its refusal to allow authors to choose the primary author name that appears on book records. I never give up my books after I fall in love with them. [3][4] In December 2007, the site had 650,000 members[5] and 10,000,000 books had been added. So Goodreads was built to do this, our position is not catalog your books, our position is see what your friends are reading, or get excited about reading through your friends. Interviewee: What else did we do? Andrew: CS of course Computer Science. So suddenly we were just being mentioned in all these blogs. Otis Chandler was the publisher of the Los Angeles Times between 1960 and 1980, leading a large expansion of the newspaper and its ambitions. Andrew: Im going to save that for Mixergy.com. [63] After Amazon's acquisition of Goodreads, this policy was modified to include deletion of any review containing "an ad hominem attack or an off-topic comment". I actually found a dating site once for people who golf. Interviewee: He was. Tweet. So, you can kind of think of it as a virtual bookshelf. Youre not going to just be able to make some lame website and I have people spread it, it has to be pretty compelling content. Interviewee: I couldnt do this without plugging the fact that we just launched book swap. Some authors have criticized Goodreads's stance on functioning like a public library rather than giving authors any control over how their information is displayed, noting that for most authors, Goodreads is the first page people see when they search on a web browser. So I kind of already had it segregated that way at home. Luckily the guy who had Goodreads.com with an s sold it to me otherwise Im not sure if it would have taken off like it did. You know you basically take fifteen questions and you learn about yourself a little bit and at the end you get typed into one type. Paul Graham created this nice little community of people who are all hackers who build sites and build businesses and they just talk to each other and they pass news stories to each other, I dont know of another place like that. Otis and Elizabeth Chandler are founders of Goodreads. Dave, Im going to ask your question in a little bit when we get deeper into Goodreads, but if anyone else has questions like Dave does, just punch them into twitter with the word mixergy and Ill see them. So weve got that for authors. Interviewee: Its a very smart point, because if something is boring, if you sign up for a service and theres nothing for you to do until someone signs up, youre just going to leave, right? I had never read all these classics that I knew were really good. Regarding the 2013 Amazon acquisition of Goodreads, The New York Times said that: "Goodreads was a rival to Amazon as a place for discovering books" and that this deal "consolidates Amazon's power to determine which authors get exposure for their work". [26][27][28] Amazon had previously purchased the competitor Shelfari in 2008,[29] with the Goodreads purchase "stunning" the book industry. And its an iterative process. If theres a company that were interested in we can quickly scroll through a bunch of their work and see whether we like them or not. Hundreds of dollars? They were too serious. A lot of engineers just like thinking about code and I can understand that, so if youre an engineer who likes just thinking about code maybe you need your left hand man who can go think about business, like you and your brother. That gave his business enough traction to raise money from investors and grow it to over 2.6 million members. So I wanted to provide that experience around reading. [75] As a result, Goodreads, an Amazon company, stripped the metadata from its record for the offending title, segregating The Turner Diaries to its "NOT A BOOK" author moniker (a category typically used to weed non-book items and plagiarized titles from the platform).[76]. Maybe we can afford a down payment on a house, in East Bay. And I think it has. Its good. I should say that. Save Share. Thankfully the Kindle is allowing me to buy books remotely though. Several members of the Goodreads team are single and dating in . [Break in audio] So what a lot of these authors are realizing Hey, Ive got to be out there on the internet collecting fans and gaining readership.. Thats intense. The collection of former Los Angeles Times publisher Otis Chandler evolved over the years along with the interests of the man, from classics and motorcycles to muscle cars and racing Porsches. I want to get into Goodreads and how you came up with the idea and how you built it up but lets go a little bit more back story. So one other thing weve done is weve figured out, Hey, lets not just give these authors a platform to connect to their fans but lets actually let them get in front of the entire Goodreads audience. So we built a self-serve advertising product where you can sign up right now with a credit card and buy advertising for your book on Goodreads. If I know what my friend is reading, or has read, that gives me a basis for conversation around that. Interviewee: Definitely. Andrew you might be a golden retriever because youre kind of outgoing. If you want to narrow your search down a little bit further you can click on the city, and I used to live in Los Angeles, so well experiment by clicking on Los Angeles. Interviewee: Right. Thanks for liking this post. So I realized that a niche social network around reading, much like a social network around photos, would probably work. Edit Personal Investments Section. Youll notice that if you create a group on Goodreads the next page is invite your friends to your group on Goodreads and I wouldnt say those are insanely viral like that because youre not going to invite everybody, but it definitely helps. Andrew: Alright, but, so you were taking things apart even as a kid. And one of the requests that I keep getting from people who watch interviews with me talking to venture backed entrepreneurs or to venture capitalists, is, they want to hear from people who built a business from nothing. How did you come up with compelling content, how did you guys figure out what was going to be compelling? GoodReads didirikan pada Desember 2006, resmi dirilis pada 30 Januari 2007 oleh Otis Chandler dan Elizabeth Khuri. So, everywhere on the site you go we dont show you like book reviews about Harry Potter, we show you heres what your friends thought of Harry Potter, and we show you heres what everybody else thought of Harry Potter. Interviewee: Well, the other caveat is that we launched it in the US only. Dont go. So Im glad I didnt do it. But most of them are guys who published a book or self-published a book and theyre trying to figure out How am I going to market my book to people? And this is the biggest problem that authors are facing right now. But people started to get burned out on those big generic sites. So we both launched it, blasted out an email to all of our friends and we got it up toI dont know, I think after a month, from December to January, we got it up to about 800 people with our friends and friends of friends, just kind of organically grown. That gave his business enough traction to raise money from investors and take his business to over 2.6 million members. Alright, lets continue. Alright so it seems to me like where you really learned the business side of things was working at Tickle.com the company that you were with for about six years. I cant imagine what the next thing is going to be. [23] In October 2012, Goodreads announced it had grown to 11 million members with 395 million books cataloged and over 20,000 book clubs created by its users. They can go to Goodreads.com, they can add you over there right? So realitys about making things really dead simple for the user. Now its really easy to put down a hundred bucks and see, hey do I get any traction, and Go ahead. Interviewee: Thank you Andrew. Shes loving that line that you said, Ill teach you everything about business school in two days. I love it too Big Space. Interviewee: I think thats the trick and I dont know if theres a right answer, but we try to judge every new feature on kind of three criteria, and they would be: number one is it going to get us more traffic, number two is it going to make us more money, and number three is it going to be stickier? How can they get their books out there? And I think it has. So, from that perspective, absolutely, it was life-changing. LinkedIn is the world's largest business network, helping professionals like Otis Chandler discover inside connections to recommended job . Part 2 of our Exclusive Bibliostar.TV interview with Otis Chandler, the Founder & CEO of Goodreads.com from the floor of Book Expo America 2012. Otis Chandler (November 23, 1927 - February 27, 2006) was the publisher of the Los Angeles Times between 1960 and 1980, leading a large expansion of the newspaper and its ambitions. Thank you for that recommendation. [17] During its first year of business, the company was run without any formal funding. Chandler continued running Goodreads until 2019. And Good Reads it was obvious. Goodreads has a presence on Facebook, Pinterest, Twitter, and other social networking sites. Amazon & Goodreads; Education. You know, James had another bit of wisdom for me which was a good domain will give you a 30% extra chance of success. So you know this idea is kind of built into it, and everywhere you go on the site youre kind of getting this reminder that theres stuff happening here and your friends are talking about it, and that just kind of helps get the concept across that hey, I should add friends. If a user has written a work, the work can be linked on the author's profile page, which also includes an author's blog. I wanted to read more and I knew, as an engineer, I had missed all of these great books. Andrew: Good example, by the way. And if you think about it, from an authors perspective now is more exciting than ever because now you can actually interact with your fans in a way you never could before. Howd you come up with the idea? Goodreads CEO & founder Otis Chandler and Elizabeth Chandler Editor & Chief run a social reading site that offers book reviews and a place to discover new books to read, based in part by. [?] Chandler continued running Goodreads until 2019. Mark (unclear) was here, and I asked him if hed recommend business school to other people and he said No, theres so many better ways to waste your money than that. So its not keyword based like the other ones; its book genre based. So what we had is we animated on this fun, plus serious model and I think at the end we had maybe 600 fun tests and maybe 150 serious tests, and the serious tests we eventually figured out we could sell a result to these. I had never read Sherlock Holmes. The idea came about when Otis Chandler was browsing through his friend's bookshelf. Interviewee: Right, sure. And Goodreads, before it got any outside funding, it was him, just building this thing up. Last week, O'Reilly GM and publisher Joe Wikert reviewed Goodreads' CEO Otis Chandler's TOC session, in which Chandler presented the results of a recent Goodreads readers survey.One of the interesting pieces from the survey covered the effectiveness of Goodreads reviews. Andrew: What about the business behind it, or how do you, alright so I can understand its fun, but if theres not as much substance to it wheres the money coming from is I guess what Im asking. And my wife and I, I kind of view my wife as my co-founder. Otis Chandler is the co-founder and CEO of Goodreads.com. What were you able to do? Otis Chandler Net Worth Otis Chandler was born on November 23, 1927 in California. The scion of the wealthy Chandler family who took over the Los Angeles Times and transformed it into a nationally respected publication. Andrew: Yeah. Andrew: Did he use it? Otis Chandler Founder and CEO in San Francisco Visit my company website. But yes, I have seen the bloggers, I have seen the podcasters built up a big enough audience to then parley that into book sales. Very nice looking car but I like the one that is in the Otis Chandler collection.It is also one of the 1 converts built. Andrew: Okay, great. After university Chandler initially worked as a programmer in on-line businesses,[11] including dating sites,[12] and Khuri Chandler as a journalist. Thank you everyone. He said, Ill teach you everything in two days. Talk to them a couple months later after the books been on the shelves for a while, they are so depressed they dont even want to talk about the book anymore. Thank you everyone for watching, Im looking forward to your comments and Im looking forward to talking to, actually Im looking forward to your comments lets leave it there. It actually started as EMO.com which is when I joined it in 2,000 and I thought it was pretty dumb when I joined it actually to be honest but luckily it was started by some really smart people who knew what they were doing, and that was lesson number 1: People who are smart and determined to succeed, WILL succeed, even with what seems like a dumb idea, and you know, the Tickle guys were smart and determined and thats what they did, so they took an idea to do a testing company online from an idea to a funded startup to selling it to Monster.com in 2004 for 100,000,000 bucks. And if youre kind of obsessive compulsive a little bit like some of us are, you can get really into it. The Authors Guild called it a "truly devastating act of vertical integration" and that Amazon's "control of online bookselling approaches the insurmountable." Youll learn some of the viral techniques that Otis used to encourage his users to get their friends to join the site. Interviewee: Yeah, its looking good. I guess, is it enough to go on Goodreads and create a community and create a community on Facebook? One thing I will be continuing is my podcast Books of Your Life with Elizabeth 1 reply 1 retweet 10 likes Whether you own them or not. Big Space, I see your note. Elizabeth Chandler @Elizabethkhuri 25 Apr 2019 After 13 years of growing Goodreads from an idea to a community with more than 90 million members, Otis and I are moving on our next chapter. Even if you get published by Harper Collins or Manninghouse, great theyre going to put your book in the Barnes & Noble store but, theyre not going to market beyond that. And Im no author. There is also a special section for authors with suggestions for promoting their works on Goodreads.com, aimed at helping them reach their target audience. You have no friends who are discussing this right now, add some friends. Find out Otis Chandlernet worth 2020, salary 2020 detail bellow. Hes a guy who once hes done reading a book he just tosses it out I guess because he sent the book to me, the one that I was most interested in. And its become more on the author to market themselves. [40] Goodreads organizes offline opportunities as well, such as in-person book exchanges and "literary pub crawls". Linked in, I think. Or if its you but youre not good at thinking about the business side I think engineers like myself, who can think about the business side and the engineering side, are kind of rare, and I dont know why that is. Goodreads features a rating system of one to five stars, with the option of accompanying the rating with a written review. Should I go outsource to India or whatever? Im like no, just get a good engineer, get a smart guy out of college, give him a large piece of your company, make him your right hand man and go build something before you do anything and prove that it works.

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