This material may not be published, broadcast, rewritten, or redistributed. When comparing it to the same time period in 2020, it was . What does that mean? But the slide picked up momentum again for the week of August 19 as ODonnell lost another 10 percent of total year-over-year and 13 percent from 25-54. During President Biden's first 100 days in office, weekly full-day cable ratings for CNN and MSNBC have been trending down, according to statistics from ratings company Nielsen. She has had really good interviews like the one with R. Kelly, Tyndall said. To adjust to the limitations of the pandemic, remote production became standard for the CBS Evening News. The With the ratings from the last week of August finally in on Wednesday, it was clear that O'Donnell had not righted the ship and continued to lose viewers year-over-year and closed out the summer with a thud. The "CBS Evening News with Norah ODonnell" airs every weeknight on CBS across all U.S. time zones and streams on CBSN. As Hartman says: Despite the trends, when you put all the cable news networks together in their prime time audience it doesnt come close to the last place networks evening news program on most days. When its a personality-driven show, you dont need more than two or three of those moments. Does Fox News still use the Fair & Balanced and We report. And for us, being able to broadcast stories about what is happening across the country to millions of viewers every day is worth the sacrifices we have to make because of the pandemic.. New TV shows can also sometimes take a while to find an audience, so many news execs claim to not look at initial ratings too closely, though its hard to ignore that, despite millions of dollars in talent and studio investments, things actually got worse for CBS. CBS News Digital also continues to draw record traffic overall, with the fourth quarter of 2020 and first quarter of 2021 ranking as the #1 and #2 quarters respectively for average monthly users. This is another defining event, explains Adam Clayton Powell III, Director of Washington Programs at USC Annenberg Center on Communication Leadership & Policy and a veteran of CBS News. Andrew Tyndall, analyst for The Tyndall Report, says that the total national news audience increases by about 10% on the very heaviest days of breaking news. Year ABC CBS NBC 1980 12.6 15.9 13.8 1981 13.6 13.4 13.2 1982 12.5 14.2 11.6 1983 11.5 14.0 11.6 1984 11.5 13.0 11.1 1985 11.7 13.5 12.3 1986 10.9 12.4 . CBSN, CBS News' 24/7 streaming news service, continues to drive strong viewership, with the fourth quarter of 2020 and the first quarter of 2021 now ranking as the #1 and #2 quarters of all time for CBSN streams, respectively. For the two quarters combined, both CBSN streams and CBS News Digital average monthly users were up triple-digit percentages year-over-year. It held the record for 27 years. All three broadcasts are now usually among the top 10 most-watched programs in America . pandemic and the presidential election? Which TV news anchor is your favorite? Norah O'Donnell CBS via Getty Images. CBS Evening News ratings have been on the decline in recent years. It has since hovered in the 5.8 million range. During the same time, viewership in the coveted 25-54 demo rose 30%. Theres something else too and it relates to history. I'm hopeful that new storytelling forms will come out of this time. News stations are experiencing their highest numbers increase in viewership. Norah's strength as an interviewer as someone who is willing to ask tough and fair questions has really helped us cut through the noise and get people the answers they need. How does CBS go about solving these problems? In Buffalo, As families of the victims faced the shooter . For the week, World News Tonight has 8.86 million viewers, NBC Nightly News had 7.29 million and CBS Evening News had 5.34 million. There are also the significant issues facing all networks, not just CBS: I dont have the numbers in front of me, but cumulatively the three network evening broadcasts have been declining about 1 million viewers each year for about a decade now, says Hartman. Or to keep it anonymous, click here. There are forces at play that have nothing to do with the evening broadcasts.. Ratings: 'Night Court' Premiere Guilty of a Tuesday Primetime Win for NBC With 7.5 Million Viewers. 1 in all of television. In addition, the CBS Evening News gives viewers the ability to text ODonnell about what stories theyre interested in and what information they feel they need. Versus the comparable week in 2018, it was calculated that ODonnells first week at the helm lost 247,000 viewers, or minus five percent of their total viewership. This was dwindling in the past as CBS Mornings represents CBSs latest attempt to get a morning newscast to work. Its tried numerous combinations of show names, hosts, sets and formats. There are various stations like CNN, Fox, and ABC that Perhaps the upcoming presidential election is a major factor leading to this increased ratings. It has about eleven million viewers, this is arguably the highest since the early 2000s. For the week, World News Tonight has 8.86 million viewers, NBC Nightly News had 7.29 million and CBS Evening News had 5.34 million. ccess to the broadcasts Washington, D.C. newsroom, control room and studio was limited to Norah ODonnell and a few members of the team. Fox News averaged 1.4 million viewers from Jan. 16-22, marking the only basic cable channel to crack the one-million viewers during a week that saw MSNBC and CNN struggle. Meanwhile, NBCs Today managed to best GMA on ABC in total viewers on Tuesday and Friday. Theres also the CBS News division-wide series called Financial Fallout that delves into the economic impact on the virus. 60 Minutes: Season 56; CBS News Series Renewed for 2023-24 Season February 21, 2023 48 Hours: Season 36; CBS News Series Renewed for 2023-24 TV Season February 21, 2023 Couric may never turn the viewers she gets during her sporadic Webcasts, or the YouTube traffic, or her Twitter followers into regular viewers of the Evening News, but shouldnt she get some credit for that extra reach? evening news as even morning news shows are having increased viewership. And if you genuinely like Gayle King, you dont need two big anchors, you only need the one.. It was not just the Palin interview. After making the major transition from CBS This Morning anchor Norah ODonnell has been floundering in the ratings fight with ABC and NBC by hemorrhaging viewers for the first six weeks, according to the Nielsen ratings. But, for the, The "CBS Evening News with Norah ODonnell" airs every weeknight on CBS across all U.S. time zones and streams on. It was popular with its main anchor, Walter Cronkite, from the 1950's to 1980, when t. For the comparable week of July 29, Glor had 5,537,000 to her 4,897,000. World News Tonight: This is evening news broadcasted by ABC, it is receiving the highest ratings out of all evening news, it is also regarded as the most-watched evening news, it has about 12 million viewers. Answer (1 of 2): Throughout the 1960s, 1970s and first half of 1980s CBS Evening News was the highest rated early evening network news in the US. 1980s, but it is high compared to the ones since the boom of online news. Another comparison is the same week in 2019, which was much calmer than the sensational week of 2020. Legal Statement. The hike in ratings of the evening news is due greatly The broadcast's total viewers between mid-March and mid-June climbed an average of more than a million from last year. Follow CBS News on Twitter, Instagram, Facebook and CBSNews.com. 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In May, the New York Post reported that CBS This Morning co-host Gayle King had more than doubled her salary, agreeing to a new contract with CBS that would pay her $11 million a year and keep King in her role amid a major talent shuffle that would see the departures of her two co-hosts, Norah O'Donnell (who became anchor of the struggling CBS Evening News, replacing Jeff Glor) and John Dickerson (who joined the network's long-running Sunday night magazine show, 60 Minutes). (Photo by Michele Crowe/CBS via Getty Images). 2023 NYP Holdings, Inc. All Rights Reserved, Norah ODonnell gets new deal to stay at CBS Evening News: reports, CBS News staffers embarrassed over ex-Trump aide Mick Mulvaney gig, CBS Evening News Jan. 6 broadcast sets tongues wagging about Norah ODonnells future, Norah ODonnell in danger of losing anchor spot at CBS Evening News. The broadcast posted audience losses from the comparable week in 2018, and was down slightly from the prior week.. For theCBS Evening News with Norah O'Donnell, the ratings spike comes right as ODonnell marks one year asanchor and managing editor of the newscast the anniversary falls on July 15. The broadcast runs for 30 minutes, although it is occasionally expanded to an hour during breaking news stories. Making matters worse is the fact that the CBS prime time viewership is actually more red than that of NBC and ABC. Copyright 2022 Paramount All Rights Reserved. The broadcast's total viewers between mid-March and mid-June climbed an average of more than a million from last year. and this invariably led to the steep decline in cable news viewership. Ratings for the new "CBS Evening News" anchor Norah O'Donnell are still underwater, but they may have finally hit . Palin is the modelTo get three or four viral online hits a year which showcase Courics special skills, get a buzz about her, get people emailing clips around their social networks, thats going to be the marketing device: to get people re-sampling the CBS Evening News.. Dean of Hofstra University's Lawrence Herbert School of Communication, The thing about this story is that it's so multi-faceted, says Shaylor. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. Beginning in mid-March, there was a ratings surge for the CBS Evening News and the other U.S.-based nightly broadcasts, which includes ABCs World News Tonight and NBCs Nightly News. In total viewers, the show dipped 9% in total views and 3% in the demo over the same time period the week before. The passing of Walter Cronkite brings back memories of a time when the CBS Evening News not only dominated the ratings, but the news conversation as a whole. The show averages 2.46 million viewers total during the week of Sept. 6, 2021, with 517,000 in the adults 25-54 demo. Its the first time in more than a decade that the shows drew such consistently large viewership. We have done far more interviews with key players than traditional newscasts have ever done. since its inception, also CNN, MSNBC are experiencing 168 percent and 24 Fox . She could work towards solving the political problem through these means as well. Viewership for World News Tonight with David Muir, NBC Nightly News with Lester Holt and CBS Evening News with Norah ODonnell was down for the week of March 8 compared to the same period a year earlier, according to Nielsen. Access to the broadcasts Washington, D.C. newsroom, control room and studio was limited to Norah ODonnell and a few members of the team. 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